In a world that celebrates being constantly connected, "busy" has become a badge of honor. But there’s another way — and it’s called JOMO: the Joy of Missing Out. Instead of chasing every notification or maxing out your schedule, JOMO invites you to slow down, be present, and truly savor the moment. There’s peace in turning off the alerts and breathing in something fresh — like the crisp St. Croix River breeze. In Hudson, Wisconsin, that sense of ease comes naturally. From scenic river views to unhurried strolls through historic streets, this is a place where you can unplug, unwind, and reconnect with what matters most.

Photo Credit: © Digital Vow Videography

Retail Therapy Without the Rush
There’s a certain magic in wandering without a list. In Hudson’s historic downtown, discovery is half the fun. Let curiosity lead you from one charming storefront to the next, each offering its own invitation to linger. Browse at Abigail Page Antique Mall, BackRoom Vintage, and kudos. Find your next favorite read at Chapter2 Books. Pick up a thoughtful gift at et cetera, Hudson Flower Shop, or The Purple Tree. For something that blends style and story, step into The Bees Knees or Rose & Lavender to discover your next treasure.

Whether you’re drawn to handcrafted jewelry, cozy textiles, or whimsical art pieces, these shops invite you to slow down, engage your senses, and enjoy the hunt. Between stops, treat yourself to a leisurely lunch at a local favorite like LoLo American Kitchen, Black Rooster Bistro, San Pedro Café, or Urban Olive & Vine. If you’re not ready to call it a day, cap it off with coffee or a glass of wine on a sunny patio — because sometimes, the best souvenirs are the unplanned moments you bring home.


Photo Credit: Jessie Eckroad

Step Into Stillness — Reconnect with Nature
Just minutes away is the Carpenter St. Croix Valley Nature Center Wisconsin Campus, offering 300 acres of pure, restorative quiet. Its winding trails lead you through restored prairies and wooded bluffs with each step bringing a deeper sense of calm. Whether you’re spotting wildlife, admiring wildflowers, or simply listening to the rustle of leaves, this is a place where time feels unhurried.

For those who crave a little guidance, the Nature Center hosts seasonal events, guided hikes, and educational programs. But you don’t need a plan to enjoy it— in fact, JOMO is about letting go of the plan. Turn off your phone, breathe in the fresh air, and let the soundtrack of birdsong and gentle breezes fill the space where stress used to be. It’s an ideal setting for solo reflection, a romantic walk, or a nature day with the whole family.


Photo Credit: © Digital Vow Videography

Let the River Set the Rhythm
In Hudson, the St. Croix River isn’t just a view — it’s a presence. At Lakefront Park, you can feel your pace slow to match the water’s gentle flow. Start with a walk along the riverwalk, pausing to watch boats drift past or children laugh and play. Continue your stroll along the Old Toll Bridge Causeway for panoramic river views. Find a shady bench and lose yourself in a good book, or spread out a picnic blanket and simply watch the world go by.

If you want to see the scenery from another angle, consider a guided river cruise — a floating vantage point for sunsets and shoreline beauty. No matter the season, the river has a way of reminding you that life moves at its own perfect speed. Some days, the most rewarding choice is to sit still long enough to notice it.

Joy, Found in the Slowness
JOMO isn’t about missing out at all — it’s about trading hurry for happiness. In Hudson, that might look like an unplanned afternoon in a bookstore, a quiet moment with the river, or a meandering stroll with no particular destination. These aren’t just activities; they’re invitations to connect with yourself, your companions, and your surroundings in a way that busy schedules rarely allow. So plan your "unplanned" experience in Hudson. You won’t miss the noise, the rush, or the long to-do list. But you will remember the warmth of a slower pace — and the joy that comes from truly being here.