Press Release
Sustainability Office invites community to participate in Watershed Week Sept. 21-25
The University of Wisconsin-River Falls Sustainability Office invites the community to participate in a variety of activities and events during Watershed Week, Sept. 21-25. Watershed Week is a chance to celebrate the local watershed with presentations, volunteer activities, demonstrations and field experiences that explore water quality, habitat restoration, native plants and other watershed topics. Events are scheduled on and off the UWRF campus and are free and open to the public. Watershed Week
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Chalmer Davee Library to host reading of U.S. Constitution Sept. 23
The University of Wisconsin-River Falls Chalmer Davee Library will host a live reading of the U.S. Constitution on Wednesday, Sept. 23, from 2-4 p.m. at the library, located at 330 E. Cascade Ave. The event is free and open to the public. Community members, students, faculty and staff are invited to attend and participate in the reading. Those interested in reading a section of the Constitution may sign up in advance. Individuals are also welcome to attend and simply listen. Free pocket-sized copies
Ptacek's Family Market owner Pat Ptacek to speak at UW-River Falls Sept. 22
The University Business Collaboration Center (UBCC) at the University of Wisconsin-River Falls will host the first guest speaker in the 2026-2027 Innovators Speaker Series Tuesday, Sept. 22. Pat Ptacek, owner of Ptacek’s Family Market, will speak at 6 p.m. in room 194 of the Science and Technology Innovation Center (SciTech), 262 E. Cascade Ave. Introducing a successful, century-old brand to a new community can be challenging. For Ptacek, it was about more than just filling shelves with groceries, it
Falcon Futures: UW-River Falls' Jena Hanson is Minnesota's Princess Kay of the Milky Way
University of Wisconsin-River Falls student Jena Hanson of Owatonna, Minn., has been named Minnesota's 73rd Princess Kay of the Milky Way, the state's official diary ambassador. Hanson, a junior dairy science major, will spend the next year representing Minnesota's dairy farmers through public appearances, educational outreach and advocacy efforts across the state. "I am incredibly excited to represent the dairy industry as Princess Kay of the Milky Way and to serve as an advocate for Minnesota's dairy
UW-River Falls named a 2026-2027 College of Distinction
Colleges of Distinction has named the University of Wisconsin-River Falls a College of Distinction for the 2026-2027 academic year. The designation is reserved for institutions whose dedication to the undergraduate experience speaks for itself. This award signifies a school’s adherence to what Colleges of Distinction calls its four distinctions: Engaged Students, Great Teaching, Vibrant Community and Successful Outcomes. Rather than relying on endowment figures or selectivity rates, Colleges of
UWRF alum Renee Alexander heads up the Great Minnesota Get-Together
When Renee Alexander was a kid, she loved to go to the Minnesota State Fair, but she never thought it would lead to a career. "I never thought that the fair could be a job," Alexander said on opening day, August 27, her fourth as the fair's first female CEO. Alexander first began working for the fair as a summer intern in 1989, just before beginning her senior year at the University of Wisconsin-River Falls. After completing her bachelor's degree in business communications in 1990, she went on to work
UW-River Falls welcomes new students to campus for 2026-2027 academic year
The University of Wisconsin-River Falls welcomed new students to campus for Orientation on Sunday. The newest Falcons gathered at Ramer Field for rallying music with the Marching Falcons marching band, photo ops with UWRF mascot Freddy Falcon and a welcome from Interim Chancellor John Chenoweth and Student Government Association President Olivia Clark. Chenoweth referred to the UWRF mission: to help prepare students to be productive, creative, ethical, engaged citizens and leaders with an informed
WEDC Secretary and CEO John W. Miller visits UW-River Falls
Wisconsin Economic Development Corporation (WEDC) Secretary and CEO John W. Miller visited the University of Wisconsin-River Falls Tuesday, where he had an opportunity to learn about academic programs and industry collaboration and to meet with a number of regional economic and business leaders. Miller received a tour of UWRF's new Science and Technology Innovation Center, which opened for classes in January. SciTech features 32 undergraduate research spaces, 12 instructional labs and flexible student
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62nd annual UW-River Falls Frontier Days Rodeo set for Sept. 11-12
The 62nd annual Falcon Frontier Days Rodeo is Friday and Saturday, Sept. 11-12, at the outdoor rodeo arena at the University of Wisconsin-River Falls Campus Farm located at 1475 S. Wasson Lane, River Falls. The public is invited to attend. Friday’s performance begins at 7 p.m., while Saturday’s performances are set for 1:30 p.m. and 7 p.m. Rodeo attendees will have the opportunity to view numerous events, ranging from saddle bronc riding to calf roping and barrel racing. The UWRF Rodeo Club will
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UWRF study shows university has $295 million annual impact on region’s economy
The University of Wisconsin-River Falls 2026 Economic Impact Study shows that, by a conservative estimate, UWRF generates approximately $295 million in annual economic output for Pierce and St. Croix counties, accounting for 19% of the region’s gross domestic product. “The surrounding community and its members contribute immeasurably to the success of UW-River Falls and our students,” said Interim Chancellor John Chenoweth. “We are proud to be able to demonstrate—even conservatively—how much UWRF
How Hudson Outfitters Are Producing Trip and Tour Visuals
Hudson sits on the St. Croix River where Wisconsin meets Minnesota, a river town within reach of the Twin Cities whose outfitters and recreation operators trade on the water, the trails and the seasons around them. Selling those trips and tours means marketing an experience, and marketing an experience means a constant need for visuals — for the guide, the social feed, the seasonal campaign, the booking page, the event promotion. Photography is the heart of it and always will be, but photography cannot
Financial Planning and Profit Strategies for Beauty Salon Owners
Beauty salons operate in a unique financial environment. A beauty salon handles high labor costs, fluctuating product expenses, retail inventory, and appointment-based revenue that can vary week to week. Without disciplined financial management, even a busy salon can struggle with profitability.Key Takeaways For Salon Owners Track cash flow weekly to avoid seasonal revenue dips. Separate service revenue from retail sales to measure true profitability. Control inventory shrinkage and over-ordering
